Sarah is the driving force behind Always A Blue Sky Girl, a lifestyle blog about looking and feeling great after 40. Here, she shares her thoughts on blogging, personal style and putting together the ideal spring/summer outfit.
Hi Sarah, welcome to our blog! So, how did your own blog get started?
I started my blog about three years ago. I had turned 40 and after struggling to find age-appropriate style inspiration online, decided I would try and share my own style and love for fashion to a wider audience through my own blog.
I wanted it to feel real and not too polished. I also decided to show aspects of my home life, such as being mum to a blended family of three boys, shopping in charity shops and my desire to keep fit –not just all the glamorous stuff.
I have always worked in fashion and home styling (I started as a Harrods window dresser at 18) but decided to work freelance after my son started school and I needed to be at the school gates by 3pm. My blog was a way to build my confidence, share some of my fashion and home finds, and keep myself busy... I hate being bored!
How would you describe your personal style in three words?
That's such a great question – I'd say fun, feminine and trend-driven. I find if you stick to a three-word fashion rule you can’t go wrong with your styling!
What is it like being one of the few fashion and lifestyle bloggers aged 40+?
Well, these days there is many more 40-plus bloggers out there than when I started, but it definitely can still be challenging. Being an 'older' blogger I can have more commitments that aren't blogging (being a working mum of three boys aged between five and 10 keeps you busy!) and it can be daunting to share photos of yourself when reviewing beauty products or showing a new outfit.
In advertising, you barely see an older face but I think it’s incredibly important to been 'seen' as a 40-plus woman – I recently took part in the Garnier Olia Real Women TV and online advertising campaign and was very proud to represent the 40-plus woman. So many strangers have stopped me and said thank you for being their voice (and face!).
You’ve worked for major fashion brands, from Harrods to House of Fraser – lucky you! Did you always intend to work in fashion, or did you just fall into it?
Even as a little girl I loved fashion. My mother always made me amazing clothes so I could express myself at a very young age – there are some 80s photos I would prefer no one ever saw! However, I didn't plan to work in window styling... I applied to the Harrods management scheme at 18 and after one stint in the display department I knew I would never leave... I had found my tribe.
As time went on (and retail changed) I found myself in head office roles and then working as a freelance consultant, concentrating more on marketing and social media. It has led to some great opportunities – trips to New York, styling interior design books and appearing in the Garnier campaign to name but a few.
What Spring/Summer 2017 trends are you currently loving (or loathing)?
I love the whole ‘super bright’ trend and have never encountered a bright colour I didn't like! I'm also loving all the feminine styles seen on the catwalks – florals, mesh, ruffles – just perfect for a girl like me that loves feminine styling. The whole 80s reboot isn't for me though; my rule is if you remember the first time around don't try and repeat it!
How many pairs of sunglasses do you own, and what are your favourite styles?
I have A LOT of sunglasses, probably about 20 pairs! I love to mix some expensive designer pairs with cheaper high street brands, and I buy at least one pair every year. Plus, they hide a multitude of sins (did I mention being a working mum of three?!).
My favourite pair are silver RayBan Aviators – they are such an iconic, classic, cool style. I bought them about five years ago and I know I will be wearing them forever.
We’d love to know your three favourite pairs from the Discounted Sunglasses website…
I love this super cute pink Polaroid pair.
These fantastic cats eye pair from Diesel.
And this Prada pair... just WOW!
Thanks for speaking to us today! Where
can our readers find you on social media?
Thank you, Sarah! Don’t forget, at Discounted Sunglasses, we stock a huge selection of designer sunglasses at some of the cheapest prices around. Look at our full range now to see the bargain prices for yourself.
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